The German Cancer Research Center (DKFZ) has released a new paper exploring the growing use of the term harm reduction by the tobacco and e-cigarette industry. These industries increasingly present harm reduction as the key solution to minimizing the health risks of smoking—encouraging smokers to switch to so-called less harmful products. However, the paper highlights that behind this narrative lies a clear motive: protecting sales and securing profits, rather than prioritizing public health.

Read more about this critical analysis and its implications for policy and public awareness.