24 April 2013. Smoke Free Partnership and Tobaksfakta Think Tank organised a week-long exhibition from 22 to 26 April and a breakfast debate on 24 April, Protecting Children From Tobacco: What Works?, in the European Parliament in Brussels.

The event was hosted by Carl Schlyter MEP from the Greens/EFA parliamentary group and was attended by hundreds of MEPs and European Parliament staff over the course of five days including representatives from every EU institution. At the breakfast debate on 24 April, three presentations were given by leading experts in tobacco control: Margaretha Haglund from Tobaksfakta, Luk Joossens from the Association of European Cancer Leagues and Jean King from Cancer Research UK. The event aimed to counter the myths put forward by the tobacco industry and advocate large, mandatory pictorial warnings and plain standardised packaging at EU level.