Building up on the success of the COP side-event, we are pleased to share "Sweden: Setting it Straight", a webinar taking place on Tuesday, 03 February 2026.  

The webinar will be a crucial opportunity to discover how the tobacco industry and its front groups misrepresent Sweden’s decline in smoking to influence public health discussions and promote snus and nicotine pouches as a so-called “harm reduction” products.

We will explore:
- The actual factors behind the decline in smoking in Sweden.
- The rise of dangerous products such as snus and nicotine pouch, especially among women and young people.
- How the “Swedish model” narrative is used to influence crucial health policy debates.

Experts will share valuable data, insights, and strategies to counter misleading industry narratives and strengthen public health regulation on nicotine products.

You can take a look at the full agenda below