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The Fight against smoking in France: Advertising Agency Censors Coalition of Non-Profit Organizations


Tuesday, 03 May 2022

In February 2022, the advertising agency Mediatransports twice refused to allow the French public health group, ACT-Alliance contre le tabac to advertise in the Parisian subway and railway stations. The blocked advertisements are from ACT’s latest campaign “Change their future” which denounces the tobacco industry’s exploitation of young people.

In February 2022, the advertising agency Mediatransports twice refused to allow the French public health group, ACT-Alliance contre le tabac to advertise in the Parisian subway and railway stations. The blocked advertisements are from ACT’s latest campaign “Change their future” which denounces the tobacco industry’s exploitation of young people.

Mediatransports based their censorship on the fallacious grounds that ACT’s advertisements “denigrate the industry” and fall under “unfair practices.”

You can read the full press release below.

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