Sweden has implemented various decisive policy changes over time that has led to its slow smoking rate. A steady increase of taxes, age limit, ban on tobacco advertising, oversight mechanisms, early introduction of smoking-free public spaces and cost-free smoke cessation services have all proven successful to reach the current level. 

There is however work left to be done before Sweden has reached EU's goal of a tobacco free generation by 2040. Smoking still causes most preventable cases of cancer in Sweden every year and the total nicotine use is 19 percent. 

Learn more about key learnings and challenges in Sweden by downloading the paper below by SFP's partner Cancerfonden.